PRIVACY POLICY

Your Motivated Friend — Privacy Policy

Last updated: 14 August 2025

1. Introduction

Your privacy matters to us. This Privacy Policy explains how Your Motivated Friend (“we”, “us”, “our”) collects, uses, and protects your personal information when you interact with us — whether through our website, coaching sessions, email, social media, or other channels (together, “Services”).

By using our Services, you agree to the practices described here. If you do not agree, please do not use our Services.

2. Who We Are

Your Motivated Friend is an international business coaching and strategy service provider.

We act as the Data Controller for the personal information we process about you.

Contact details:

Email: info@yourmotivatedfriend.com

Postal address: Kong Christians Alle 26 1tv, 9000 Aalborg, Denmark

If you are in the EU/UK and have questions about this policy, you can also contact us to be connected with our GDPR representative.

3. Personal Information We Collect

We collect information you provide directly and information gathered automatically:

a) Information you provide

• Name, email address, phone number, postal address

• Payment details (processed securely by our payment provider; we do not store full card information)

• Information you share during coaching sessions or through forms, surveys, or emails

• Account login details (if you create an account)

• Testimonials, reviews, or feedback you choose to share

b) Information collected automatically

• IP address, browser type, device type

• Pages visited, time spent on the site, and clicks (via cookies/analytics tools)

• Location data (approximate, based on your IP address)

c) Information from third parties

• Social media platforms if you interact with our pages

• Payment processors confirming transaction details

4. How We Use Your Information

We use your information to:

• Deliver coaching services and respond to your enquiries

• Process payments and send invoices

• Send you updates, newsletters, or promotional materials (only with your consent or as allowed by law)

• Improve our website, services, and client experience

• Maintain business records and comply with legal obligations

• Detect and prevent fraud or security issues

5. Our Legal Basis for Processing (GDPR/UK GDPR)

If you are located in the EU or UK, we process your personal information under one or more of the following legal bases:

• Consent — when you agree to receive marketing or provide optional information

• Contract — when processing is necessary to deliver the services you requested

• Legal obligation — when we must comply with applicable laws (e.g., tax, accounting)

• Legitimate interests — when processing is necessary for our business operations, provided your rights are not overridden (e.g., improving services, preventing fraud)

6. International Data Transfers

We are based outside the European Economic Area (EEA) and the UK, and your personal information may be transferred to and processed in countries outside these regions.

When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• European Commission or UK adequacy decisions (where applicable)

• Standard Contractual Clauses approved by the European Commission or UK

• Binding corporate rules or equivalent measures from our service providers

7. Cookies & Tracking

We use cookies and similar technologies to:

• Make our site work properly

• Understand how visitors use our site

• Improve our services and marketing

You can control cookies in your browser settings and withdraw consent at any time.

Note: blocking cookies may affect site functionality.

8. Sharing Your Information

We do not sell your personal information.

We may share it with:

• Service providers (payment processors, email platforms, IT support)

• Professional advisors (accountants, legal counsel)

• Government authorities when required by law

• Other parties with your explicit consent

When we work with third parties outside your country, we ensure appropriate safeguards are in place as outlined in section 6.

9. Data Retention

We keep your personal information only as long as necessary for:

• Providing services to you

• Meeting legal, accounting, or reporting requirements

Typically:

• Client records: up to 7 years after the last interaction (tax/legal requirements)

• Marketing data: until you withdraw consent or unsubscribe

10. Your Data Protection Rights (GDPR/UK GDPR)

If you are in the EU or UK, you have the right to:

• Access — request a copy of the personal information we hold about you

• Rectification — request correction of inaccurate or incomplete information

• Erasure — request deletion of your data when it’s no longer needed

• Restriction — limit how we use your data in certain situations

• Objection — object to certain processing, including marketing

• Portability — receive your data in a structured, machine-readable format and transfer it to another provider

• Withdraw consent — at any time, for processing based on your consent

To exercise these rights, email us at info@yourmotivatedfriend.com.

You also have the right to lodge a complaint with your local supervisory authority:

• In the UK: Information Commissioner’s Office (ICO) — www.ico.org.uk

• In the EU: You can find your local authority here — https://edpb.europa.eu/about-edpb/about-edpb/members_en

11. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently done so, please contact us to have it removed.

12. Security

We take reasonable technical and organisational measures to protect your data, including encryption in transit, restricted access to systems, and secure backups. However, no method is 100% secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements. We will post the updated version with a new “Last updated” date.

14. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, contact:
Email: info@yourmotivatedfriend.com

Postal Address: Kong Christians Alle 26 1tv, 9000 Aalborg, Denmark

If you are in the EU/UK and have questions about this policy, you can also contact us to be connected with our GDPR representative.