3 Mistakes Keeping Marketing Freelancers Stuck
You didn’t start your marketing business to scrape by, take on low-paying projects, and second-guess yourself every step of the way. You started because you wanted freedom, purpose, and power over your time.
But if you’re still stuck working late nights, charging too little, or watching others pass you by, it’s time to stop pretending you don’t know why.
Here are three mistakes that are keeping you small—and keeping your business stuck.
Mistake #1: Being a Generalist
“I can help with anything!” Sounds helpful, right? It’s not. It’s vague.
When you try to offer everything to everyone, you end up connecting with no one.
Your marketing becomes blurry, your offers get undervalued, and you blend in with everyone else in the feed.
Clarity sells. Specificity builds trust. And owning a niche doesn’t limit you—it positions you as the go-to expert.
Mistake #2: Using Pushy Sales Tactics
Cold DMs. Forced conversations.
Convincing people who clearly aren’t ready.
High-quality clients can smell desperation. They don’t want a pitch—they want a partner. When you try to prove your worth instead of owning it, you repel exactly the kind of clients you want to attract.
Want to feel in demand? Then stop begging and start leading.
Mistake #3: Pick me, Choose me, Love me (Waiting to Be Found)
You’re posting and hoping someone magically reaches out. That’s not marketing—that’s crossing your fingers.
If you’re not showing up with intention—where your dream clients actually are—you’ll stay invisible.
Success doesn’t come from staying “available.” It comes from becoming undeniable.
Now, let me say this with love and truth:
You’re not stuck. You’re playing small.
And playing small doesn’t serve anyone.
One of my favorite quotes of all time is from Marianne Williamson’s bestselling book, A Return to Love:
“You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do… As we let our own light shine, we unconsciously give other people permission to do the same.”
You weren’t put here to be another underpaid freelancer blending in online. You were born to make a mark. When you shine, you give other women the courage to rise too. Your boldness sets a ripple in motion.
So stop playing small. Say no to the low-paying clients. Claim your niche. Step up as the expert you already are.
And if you’re not sure how to begin, I created a free 28-page guide and 15 short tutorials to walk you through it. No fluff. No cold DMs. Just clarity, confidence, and aligned clients who see your worth.
Grab your copy here—and let’s stop shrinking and start shining.
https://www.yourmotivatedfriend.com/3-5-client-formula
I’ll borrow this one from Mel Robbins:
In case no one told you today—I believe in you, and I love you. 💛
And if you’re rolling your eyes thinking, “That sounds so fake,” let me stop you right there:
I literally got a tattoo in Nepal back in 2020 that says “love and affection for everyone.”
So yeah… I mean it. :)
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